Monsoon Mist CofFee
BRANDING & PACKAGING
Monsoon Mist Coffee is a specialty coffee company that grows its beans in the lush, misty highlands of India and roasts them in Texas. The branding project aimed to create a visual identity that blends the vibrancy of Indian culture with the bold, dynamic spirit of Texas.
The logo design captures the brand’s essence through an illustration of the jungly mountains at their family farm in India, combined with imagery of a horseshoe, to represent Texas, and an outline that alludes to the shape of a coffee bean. The typography incorporates bold, rustic elements inspired by Indian text, paired with clean modern lines for a contemporary feel. A color palette of deep indigo, golden saffron, and black reflects the coffee’s Indian roots and contemporary market.
Additional deliverables included the coffee back packaging, which used clean black lines and varied typography weights to create a contemporary aesthetic. The rest of the branding suite included business cards, coffee cup designs, and a website landing page.
I focused on using raw paper to evoke a natural feeling that alludes to their family farm’s regenerative farming practices. At Balekola Estate, chemical-free cultivation, composting, and shade-grown coffee methods are central to preserving the ecosystem while producing coffee of unmatched quality. The farm also prioritizes water conservation and supports local communities, making sustainability a way of life.
The final designs position Monsoon Mist Coffee as a premium, globally inspired brand. The branding highlights the unique blend of Texan and Indian cultures and regenerative farming practices, appealing to worldly, quality-conscious coffee lovers.