LUMA SOL
Luma Sol is a solar panel company dedicated to merging advanced renewable energy technology with refined design sensibilities, with a softer approach to their brand aesthetic. As a brand, they look to attract a different swatch of clients than the average solar panel company. They look to attract more femme and luxury clientele. Their mission inspired me to think beyond traditional design and explore how technology could blend seamlessly with aesthetics.
SOLAR PANEL ADVERTISING CAMPAIGN
I drew on Impressionist art for this campaign, reimagining old masterpieces with solar panels integrated into their scenes. Using Photoshop, I carefully added panels to rooftops and buildings in these iconic works, ensuring they felt like a natural part of the artwork. I added textures by adding effects and adjustment layers, making the solar panel fit seamlessly into each color palette and brush style.
This campaign included a range of design assets, both print and web. I created three seperate images to use either together or to stand on their own. All three images work together to create a cohesive, romantic, and elegant aesthetic, bringing in clients looking for luxury home products.
This project was a joy to create, and I loved how it redefined solar energy as something that enhances spaces rather than compromises them. Luma Sol’s commitment to design and sustainability made it easy to bring their message to life in a fresh, unexpected way.
